I was listening to this podcast talking about the revival of vinyl record sales and I had the feeling that for some parts of the show they could have changed the word vinyl to film. Especially when they were talking about a return to vinyl recordings being a reaction to the perfection and sterility of digital recordings. Overall they made the point that some felt that vinyl records seemed like a more involved, and more human way to listen to music. It was interesting to me that Vinyl records have been increasing in sales since 2007. They were up 30% last year. Now it doesn't look like they will ever reach the level where they once were, however it does appear that vinyl has a stable niche.
I think film is in a similar place. I would guess that many of you are like me in being tired of hearing people say that film is obsolete. Still like the vinyl crowd I think there is a segment of people who find something missing in digital images. I think the challenge for the film making industry will be to adjust to that smaller market. Film like vinyl likely will never recapture the mass market. Still I do believe that there is enough of a market for film to keep a film producer in business if they go out there and cultivate that market. While I know that many have problems with companies like Lomography, however I do believe that they are a good thing in that they are about the only people cultivating a market for film. And while it is likely that the Lomography thing may just be a fad for some, fads do have a way of helping to discover what may become a lasting preference. Hopefully, the message that film is not dead will start to be heard more.